Microsoft Executive Briefing for Caterpillar Dealers
Strategy, Technology and Digital Transformation summit for Dealership Executives in collaboration with XAPT.

In today’s fast-paced digital environment, your future success is determined by your ability to adapt to change. This uniquely singular event tailored to CATERPILLAR dealers is sure to provide insights into technological adoption and future-proofing dealerships that will yield tangible competitive advantages in the coming years.

November 12-13, 2019
Microsoft Executive Briefing Center | Redmond, WA
What is the Microsoft Executive Briefing for Caterpillar Dealers?

It’s an event revolving around connecting with Microsoft executives, taking inspiration from keynote speakers and taking home new ideasconnectionsinsights and techniques to enhance your business.

The 2-day event on November 12 and 13, organized exclusively for CAT dealership management, will provide a unique opportunity to discover how Microsoft envisions its technology evolving and how it will enable business acceleration.

The EBC experience will offer unparalleled access to senior Microsoft executives and product leaders and the opportunity to build valuable relationships.

Why Attend?
There are no industries today which are not changing rapidly. Don’t miss the opportunity to learn where one of the world’s technology leader is going. Will you be one of the privileged to remember how we built the future when it becomes your present?
You will have exclusive access to Microsoft executives
You can engage with the likes of John Reed, Director of Automotive Customer Experience Solutions from Microsoft, and network among one of the technology leaders of today.
You will gain an insight into Microsoft’s vision for CAT dealers
Discover Microsoft’s future strategies and solutions and learn how the latest Microsoft technologies can empower your dealership and make it future-proof.
You will be among fellow movers and shakers
With an event specifically tailored to CAT dealership management, the focus will be on providing value to businesses such as yours!
Creating Value by Sharing Ideas

About the Microsoft Executive Briefing Center

A visit to the Microsoft Executive Briefing Center at Microsoft’s headquarters in Redmond, WA is designed to inspire and empower business leaders to achieve their transformation goals.

With direct access to our knowledge and expertise on strategic direction, the latest technology, and big ideas in the pipeline, we keep decision makers on the leading edge of innovation.

Common Data Model for the automotive and equipment industry

Together with Microsoft XAPT aims to simplify integration efforts required to empower modern day data-driven solutions as well as enabling custom solutions built leveraging the Common Data Model (CDM) for the automotive and equipment industry. XAPT brings its expertise and represent the interest of heavy-equipment dealers, OEMs, and end-users as we establish a helpful industry standard.

At the Summit John Reed, Director of Automotive Customer Experience Solutions from Microsoft will tell you more about how Caterpillar dealers can benefit from the Common Data Model.

Who do we expect to join?

Microsoft Executive Briefing for Caterpillar Dealers is organized exclusively for CAT dealership management to provide a unique opportunity to forge lasting partnerships and build impactful collaborations.

The Summit is a global event welcoming executives and managers from Caterpillar dealerships from all across the globe. Do not hesitate forwarding our invitation to your colleagues!

Agenda
Day 01
November 12, 2019
Day 02
November 13, 2019
7:00 - 7:15 AM

Shuttle request from: Lincoln Square to: EBC

7:30 - 8:00 AM

Breakfast

8:00 - 9:00 AM

Digital Transformation

9:00 - 9:15 AM

Break

9:15 - 10:15 AM

Business Applications Strategy and Overview

10:15 - 10:30 AM

Break

10:30 - 12:00 AM

Microsoft Dynamics 365 for CAT Dealers

12:00 - 1:00 PM

EBC Interactive – Microsoft NEXT Space

1:00 - 1:45 PM

Lunch

1:45 - 2:45 PM

Microsoft Automotive Accelerator initiative – CDM

John Reed – Director of Automotive Customer Experience Solutions at Microsoft

2:45 - 3:00 PM

Break

3:00 - 3:20 PM

Common Data Model

3:20 - 4:00 PM

Business Benefits

4:00 - 5:00 PM

AI for All: How Microsoft thinks about Artificial Intelligence

5:00 - 5:15 PM

Shuttle request from: EBC to: Lincoln Square

7:30 PM -

Dinner at Fogo de Chao

You will get the Full-Fogo Experience of enjoying all the flavors of Brazil in a more casual atmosphere! Only 3 minutes walk from the Westin.

7:00 - 7:15 AM

Shuttle request from: Lincoln Square to: EBC

7:30 - 8:00 AM

Breakfast

8:00 - 9.00 AM

Microsoft 365 Overview

9:00 - 10:00 AM

Demo: Digital Transformation #InRealLife

10:00 - 10:15 AM

Espresso Break

10:15 - 11:15 AM

Azure Data Estate Modernization

11:15 - 11:55 AM

Customer Experience

– by John Dickmeyer, NMC

11:55 – 12:15 PM

The Journey to the Dealership of the Future

– by Gene Salyer, XAPT

12:15 - 1:15 PM

Lunch

1:15 - 1:30 PM

Shuttle request from: EBC to: Blg 92

1:30 - 3:00 PM

Experience Business with Microsoft HoloLens (B92)

3:00 - 3:15 PM

Shuttle request from: Blg 92 to: EBC

3:15 - 4:15 PM

Microsoft PowerApps

4:15 - 5:15 PM

Closing remarks and Q&A

5:15 - 5:30 PM

Shuttle request from: EBC to: Lincoln Square

Planning your stay
We recommend The Westin Bellevue near the event. A special group rate for 209 USD per night is available for attendees on November 11-12. A special link for booking at special group rate will be provided after registration. Last day to book: Monday, October 14, 2019. Other hotel options are listed below. Attendees are responsible for airfare, hotel and transportation to and from the airport. If you stay at The Westin Bellevue transportation to and from the Microsoft Briefing Center will be provided.
Hyatt Regency Bellevue on Seattle's Eastside
900 Bellevue Way NE, Bellevue, Washington, United States, 98004-4272
Our recommendation: The Westin Bellevue. A group rate will be after registration.
600 Bellevue Way NE, Bellevue, Washington 98004 USA
W Bellevue
10455 NE 5th Place, Bellevue, Washington 98004 USA
Attendees are responsible for airfare, hotel and transportation to and from the airport. If you stay at The Westin Bellevue transportation to and from the Microsoft Briefing Center will be provided.

Hyatt Regency Bellevue on Seattle's Eastside

900 Bellevue Way NE, Bellevue, Washington, United States, 98004-4272

Our recommendation: The Westin Bellevue. A group rate will be after registration.

600 Bellevue Way NE, Bellevue, Washington 98004 USA

W Bellevue

10455 NE 5th Place, Bellevue, Washington 98004 USA

Contact us any time!
We are here to provide you with more information, answer any questions you may have and you would like to register by phone, that’s also possible – just reach out!
Mark Rahn

Global Account Manager
Microsoft
(309) 363-7466, marahn@microsoft.com

Gene Salyer

Director of Business Development, Americas
XAPT | NAXT365
(513) 543-0462, gene.salyer@xapt.com

Register now!
Available slots are limited, so please confirm your attendance to secure your place by using the form below.
  • This field is for validation purposes and should be left unchanged.